In March 2012 we (Misha & Ericka, also sisters) opened a boutique in Joplin, Mo. Shortly after we
opened we wanted to create something that you couldn’t get at the mall or any other boutique in
town. We came up with the idea to create a “Bracelet Bar” for our customers to be able to stack
their arm the way they want and not have to buy a pre-made stack. After searching for the right
stackable bracelets and after finding that the quality of the ones we did find were less than sub
par, we decided to make our own!
After about 6 months of having the bracelet bar at the store, we had other boutiques calling us to
find out who we were buying our bracelets from, so they could find them and put some in their
store. After another 6 months and a lot of support and push from our husbands and family, we
decided to get the bracelet bar ready to sell wholesale. We wanted to make sure that there was
no thinking when purchasing. So you could take the product out of the box and sell it
immediately. We provide all the display pieces and packaging which is a huge burden off a
retailer.
We have a few different ways for retailers to buy our bracelets. They can buy by the jar, by the
stick or by the set. We have pre-made jars for each of our “color stories” and we have the option
for retailers to make their own color jar for gameday or holidays or just to make! We now have a
mix of synthetic stones, natural stones and ribbons. The idea is for a customer to create a stack
with all the different textures to make a unique stack!
We entered the wholesale market in Jan 2015 and have been more than happy with the success
this far! We are in over 300 boutiques in the US, Canada, and Carribean , various Ritz Carlton
Hotels and the Wynn Resort. We plan on at least doubling the amount of trade shows for 2016
and are hoping to continue to add to our Erimish Collection!
Courtesy of Erimish
erimish.com