On The Pegs May 2020 - Volume 5 - Issue 5 | Page 100
100
On The Pegs
COMPETITION MAGICIAN
GOOD OLD TIMES BLOG
B y K enneth O lausson
P hotos : H usqvarna
In Husqvarna’s Golden Era of motocross, Bror Jaurén was the primary person
responsible for handling the factory’s tactics in their quest for success. Working
as competition manager for the racing department, Jaurén’s leadership led to 14
motocross world championship titles from six different riders during his 33 years
at Husqvarna. I met him in the late 70s.
Talking to Jaurén, you hardly noticed him as being an influential man. He was
quiet and reserved without big words or gestures. Bror had an eye for talent
scouting and there was nothing wrong with his intellect or plans for future laurels.
His calm manners often helped him make the correct decisions under difficult
circumstances, for example when negotiating deals with factory riders. In 1953,
Bror Jaurén came to the Husqvarna motorcycle company when sales took off as