On The Pegs June 2020 - Volume 5 - Issue 6 | Page 155

On The Pegs VOL. 4 ISSUE 7 - July 2020 155
to us in the future and staying loyal has certainly paid dividends – especially in
more recent years when times have become harder. When you align and have the
same values it makes the journey fairly easy.
“I just got an email from Red Bull this morning and we have several projects still
on the go with them across a huge range of things and hopefully that is reflective
of that loyalty. It is something that my father instilled in me and it is something
we believe in. It is disappointing that loyalty does not seem to exist as much – it is
more about price and money and everyone grabbing what they can, but that is a
short-term thing.
“Everyone has to be cost-effective in the modern World, but if it is just about
price we tend to walk away. We do not want to start a relationship based on that
– there has to be different types of values involved.” n