On The Horizon 2019 - Page 19

STORY BY CHRISTIAN ALEMAN | PHOTOS BY HOJUN CHOI ROYSE CITY GOALS: ENTICING ENTREPRENEURS CITY OFFICIALS GET CREATIVE TO FOSTER HEALTHY SMALL-BUSINESS ECONOMY D riving through Royse City on Interstate 30, those passing through may notice the town’s growth with road develop- ment, a Buc-ee’s nearing completion and the number of restaurants and businesses that have sprung up along the interstate. But if you look a bit closer and drive into town, you’ll see that the rest of the town is growing as well. The recent commercial development along Interstate 30 has given Royse City residents and those driving through more of a reason to stay in town or take a breather off of the highway. In addition to the more “big box” businesses along the interstate, the city has continued its focus on its Main Street in downtown, says Larry Lott, the executive director of the Royse City Community Development Corporation. “We think it’s a great attraction for us. A lot of visitors who come to town, whether they’re builders, developers or just people looking for a place to live, the downtown area intrigues them, and we’ve made a concerted effort to keep it that way,” Lott said. “When we first started talking about development along the interstate, we knew that we were going to have to not forget down- town or it would die and go away.” To address growth beyond the interstate and into downtown, the community development corporation has offered incentives to help business owners on Main Street. From helping businesses buy equip- ment to restoring or updating build- ings, Lott sees the help provided to businesses as an investment in the town’s growth and preservation. “Most of our businesses are smaller, much smaller than what we see along the interstate,” Lott said. “They’re CONTINUED ON NEXT PAGE SPRING 2019 On the Horizon 19