on the button issue 9 | Page 10

business corner Local man Mick Holloway runs a successful business networking company. This month he is sharing with us a feature on the benefits to business of current trends. No. 4 – google+ T his month, introducing Google+. Google+ is Google’s latest attempt at taking Google Social, in fact its Google’s third attempt, plus, having also taken time to observe Facebook, Twitter, LinkedIn etc you would hope Google would get it right this time. And boy are they getting it right... Google have been helping us search, find and explore the internet. Google know what we look for, what we find of interest, where we go and how long we stay there – at least on the internet. Google have huge data on our web behaviour, and from this data, Google know something. Google know ‘Social is Key’ and Google+ is all about being social. Google know that traffic from social web sites convert better. Google+ makes it easy, very easy, to publish content rich information and get your messages in front of potential customers. Google+ makes it easy to segment your connections into communities (circles as Google+ calls them) making the whole social networking experience more real. Your public Google+ posts are indexed by Google so Google+, and especially having a Google+ company page, has considerable SEO benefits. And when I say it’s easy... get this... it takes me twice as long to deliver a presentation on how to create a Google+ Company page than it takes the audience to go away and do it. Critics compare Facebook’s near 1Billion users with far lower Google+ user figures. This misses the point. Google+ is the next Google. Google are integrating their web based applications, making them more social and making them easier and more efficient to use. Google+ is a thin layer around all these applications. As head of Google+, Vic Gundo states – “We aren’t counting users because we already have more than enough of them. We just want to give them better tools to socialize with.” Next month - the features of Google+ Neal’s Garden Services A fully insured, locally based Gardener with 16 years experience Vehicle Services he dge cutting, g, cu “grassaintttinance, weeding en tree m rdens restored and overgrown ga eare d w ith all rubbish cl ” for a free quotation call Neal on: 07746697828 or 01462 615758 or email: [email protected] NealsGardenServices07.indd 1 Chinese Take Away and Fish & Chips Units 3 & 4, Green Lane Industrial Estate 3, Green Lane, Letchworth Garden City, Hertfordshire. SG6 1HP t: 01462 337303 m: 07786 365860 e: [email protected] w: www.motor-magic.com Tel: 01462 731 293 T elephone Orders Welcome 52, High Street, Arlesey, Bedfordshire. SG15 6SL May 2013 MotorMagic_06.indd 1 | OPENING HOURS Bank Holiday: 5.00pm – 11.00pm • Sunday: 5.00pm – 10.30pm Monday: Closed • Tuesday: Saturday 5.00pm – 11.00pm £1.00 Delivery Charge Chinese takeaway: delivery every day 12.00 to 2.00pm SPECIAL OFFER Spend Over £15 & Receive Free Prawn Crackers All prices include VAT • Cash or Cards accepted Start 12th March 2012 Open Saturdays 10 | 11/2/13 22:50:15 to advertise telephone: 01462 834265 or go to the website: www.onthebuttonarlesey.co.uk Millennium.indd 1 24/3/13 13:01:02 18/10/12 17:08:23