business corner
Local man Mick Holloway runs a successful business networking
company. This month he is sharing with us a feature on the
benefits to business of current trends. Week 2 – Linkedin
H
ello, and welcome to our second Social Media Blog introducing you
to LinkedIn.
In our first blog we talked about Social media being all about Online
Conversations and the importance of getting found on line... Now we start
looking at how we do this and begin looking at the various Social Media
platforms we can use for Business purposes.
Starting with LinkedIn.
Linkedin is one of the fastest growing Social Media websites, although
its members numbers (over 150 Million) are a fraction of those of
Facebook and Twitter – LinkedIn’s focus on Business Professionals
makes it uniquely interesting to us. So what can it do for us ?
Raise and, build awareness, of you and your business - via
Professional Profiles, hosting Recommendations, hosting Rich Multimedia
Marketing collateral, Company Information and Company Pages.
Encouraging professional / business orientated Social Networking and
building relationship between people you have worked with, people you
have done business with AND ... people you would like to do business with.
Establish you as an authority on your subject, you can publish your
thoughts, idea’s, products and services and create a targeted following
using LinkedIn Company Pages and LinkedIn Groups.
Generate Leads – Consistently. LinkedIn is a valuable research tool –
so you and your Company can be found and put in front of millions of UK
based subscribers 24/7.
Find Experts. LinkedIn has excellent search facilities, and profiling
algorithms, for matching people with your search criteria, making research
on people, companies, sectors or technologies very effective.
Bearing in mind in 2011 it’s been estimated that LinkedIn members
carried out 4 Billion people searches – I
suggest for professionals, as well as your
Google ranking’s, your ranking on LinkedIn is
increasingly important. And, it gets better – a
basic LinkedIn account is FREE.
Next... we look at Twitter for Business.
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