“There is no force more powerful than authenticity; authenticity protects and nurtures our
relationships and gives us the ability to relate
to one another and know when to be a silent
listener or a silent communicator,” he adds.
In fact, nothing breaks trust faster than
inauthenticity.
4. Consider the Power of Nonverbal
Communication
A 1967 study published in the Journal
of Consulting Psychology described the
importance of words, tone and body language
in understanding an underlying emotional
message. The researchers devised a formula
to describe how the mind determines meaning. They concluded that the interpretation
of a message is seven percent verbal, 38
percent vocal and tone-based and 55 percent
visual. The conclusion was that 93 percent
of communication is“nonverbal” in nature.
Are you paying attention to your nonverbal
communication? To build trust, you must
account for both as nonverbal communication can inadvertently—or advertently—create
suspicion or poor impressions.
“Early in our history, there was a salesperson
who wanted Atrion to sell his company’s products. He pushed and pressured us to meet
with his CEO,” Hebert shares. “During our
meeting, the