ON Chiropractic Fall/Winter 2018 | Page 13

Enhancing the Patient Experience Getting Back to Basics Whether you are just getting started as a chiropractor or expanding your practice, creating a positive patient experience is integral to growing a patient roster. Dr. Moez Rajwani is an experienced chiropractor in the Greater Toronto Area and an expert in the auto insurance sector. Dr. Rajwani will be celebrating his 25th anniversary as a chiropractor next year, a noteworthy career milestone that signifies his long history as a health care provider. With a quarter of a century under his belt, Dr. Rajwani has much wisdom and experience to share. “It can be hard when you’re just starting out,” says Dr. Rajwani. “I understand the pressure young chiropractors are facing.”  The key to Dr. Rajwani’s longevity in practice is his unrelenting focus on patient experience, supported by years of work to hone his communication skills. “Slow and steady is better than rushed,” he says. “Positive interactions can lead to long-term practice benefits.” Here are some of Dr. Rajwani’s top takeaways for creating and maintaining a positive patient experience. First Impressions   Everybody knows first impressions count. That’s why it’s advisable to engage your interpersonal skills, or soft skills (e.g., approachability, trustworthiness, problem solving, communication) in the initial assessment and diagnosis – they absolutely help to establish a connection and level of comfort. Having good interview skills, with an emphasis on listening, also makes a good impression. “Patients are looking for providers that can explain what’s going on. That takes time,” says Dr. Rajwani.   Confidence & Competency    “If you present yourself in a confident and professional manner,” advises Dr. Rajwani, “then that respect and relationship with your patient becomes that much stronger.” Demonstrate to patients that you hear and understand their issues; get to the core of what is bothering them. Do this and you are on your way to creating a lifelong advocate for you and our profession. www.chiropractic.on.ca 13