ON Chiropractic
Use Social Media To Promote
Self-Care. And Your Practice!
Media savvy patients want to learn self-manage-
ment tips – give them what they’re asking for! A
good way to get started is to ask your patients
what social media they tend to prefer and take
note. For example, middle age patients may favour
Facebook and younger patients may like Insta-
gram the best. Depending on your practice
demographic, there may be one ideal platform to
leverage your expertise and brand.
Building trust with patients can include sharing
helpful content like online exercise videos. It
establishes a connection with followers, making
them more likely to engage with you online and in
person. Consider partnering with social media
influencers like mommy or fitness bloggers as a
strategy to increase your digital reach; they’ll
have a community of fans who could benefit
from your content. This exposure to new
audiences may lead to new patients if they value
your social contribution.
Remember, your social media reflects
your reputation. Always publish factual
and accurate information.
Reviews and endorsements shared
by friends and family on social media
are highly valued. Many people
consider these personal posts more
trustworthy than brand advertising
!
www.chiropractic.on.ca
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