ON Chiropractic Fall 2013 | Page 2

CONTENTS FEATURES Your Patients' Experience Curating an exceptional experience for your patients is critical to success in practice. Read insights from new research and the perspectives of a "customer experience" leader. Understanding your patients better is the first step to serving them better. “ Individuals trust their past experiences and rely on personal networks to make health care decisions, particularly in provider selection." PAGE 16 PAGE Evolving Patient Care Over the last decade the Ontario Health Care System has undergone significant change. The goal? To put patients at the centre of the team of care. 8 Thinking Critically In Business & Practice The human mind is a powerful machine. Learn to harness its power through the combination of fast and slow thinking. PAGE 2 FALL 2013 24