Omni Escapes Magazine Escapes Magazine Fall 2017 - Page 25

Costing more than $1 billion, The Star was not fin- ished shining yet. The 16-story Omni Frisco Hotel, which opened this summer, completed the vision as a focal point of the campus. “We wanted to use who we are and what we do at the [Dallas] Cowboys as inspiration for other people who want to be the best they can be in whatever they do,” says Charlotte Jones Anderson, the executive vice pres- ident and chief brand officer for the Dallas Cowboys. “The sport drives that, but we also wanted to extend that experience beyond our 10 games at AT&T Stadium.” STAY AT THE STAR During the planning phase of The Star, the Cowboys knew they wanted to include a luxury hotel—a first for the city of Frisco. “We asked ourselves, what makes the most sense to us?” Anderson says. “Obviously, a connec- tion with a hotelier who thinks the way we think was very important to us. We wanted to align … with the best in class and, certainly, Omni is the choice partner.” “The activity in and around the Ford Center is not just about football; we wanted to go beyond that and provide a place for people to stay,” she continues. “And their cor- porate convention space and ballroom space would allow us to expand the types of events we host.” When designing the 300-room hotel, which opened in July, Omni Hotels & Resorts looked to the city itself for inspiration. “When we started concepting the hotel, we wanted to make sure that we were looking at the future of Frisco, and we found it really interesting that their motto was ‘progress in motion,’ ” says Laura McKoy, creative director + vice president of interior design for Omni Hotels & Resorts. “That was a jumping off point for us. We wanted to create a modern hotel that would withstand the test of time.” That included welcoming guests with a sleek lobby bar boasting views of the plaza. The Omni Frisco food and beverage team worked with local sommeliers and chee- semongers at Molto Formaggio in Dallas to curate the lobby bar’s wine list and cheese program. “We’re especially excited about the curated, old-school cheese program, which will highlight five or six producers daily and include a featured local producer every month or so.” The lobby bar will offer delicious wine and cheese pairings, which can be enjoyed at the bar or in the comfortable seating nearby. “It was also critical to partner with an institutional Dallas brand for the hotel restaurant,” says Stephen Rosenstock, executive vice president of operations for Omni Hotels & Resorts. One of the hippest restaurants in Dallas, Nick Badovinus’ Neighborhood Services fea- tures contemporary American fare. Its location inside Omni Frisco Hotel offers diners established favorites like the Butcher’s Meatballs, aged burgers and fish spe- cials, but is also the first location to offer breakfast and FA L L 2 0 1 7 OE3-Frisco-eV5-e.indd 25 | 25 | The Star, the Dallas Cowboys’ new world headquarters, was a more than $1 billion build with Omni Frisco Hotel as its centerpiece alongside practice fields, an entertainment district and more. ESCAPES 9/29/17 3:23 PM