07 OMA members
Creating a better
measurement system
IN 2017, THREE BOARD-APPOINTED COMMITTEES SUPPORTED AND CONTRIBUTED
TO THE ONGOING MANAGEMENT AND DEVELOPMENT OF MOVE.
INDUSTRY USER GROUP TECHNICAL COMMITTEE
The Industry User Group (IUG)
comprises senior planners and OOH
buyers from major advertising agencies
together with a MOVE Board
representative, the OMA/MOVE CEO and
MOVE staff. The Technical Committee (TECHCOM)
comprises technical representatives from
each of the major operator owners of
MOVE and is supported by MOVE staff.
The IUG provides strategic advice and
counsel about issues involving MOVE
from the point of view of advertising
planners and ensures users’ interests
are at the forefront of MOVE and its
development.
There were two meetings of the IUG
in 2017.
— — Tione Blackley, Group M
— — Craig Cooper, Starcom MediaVest
Group
— — Victor Corones, Magna Global
— — Jo Dick, OMD
— — Jackie Edwards, Magna Global
— — Kylie Green, MOVE
— — Grant Guesdon, MOVE
— — Charmaine Moldrich, OMA/MOVE
— — Steve O’Connor, OMA/MOVE (Chair)
— — Cassandra Thomas–Smith,
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The TECHCOM oversees all of MOVE’s
technical development and modelling.
This includes data and software updates,
as well as modelling and technical
developments that are used to derive
OOH measurement results.
There were nine meetings of the
TECHCOM in 2017.
— — Edwina Colquhoun, oOh!media
AUTOMATED PROPOSAL
PLATFORM DESIGN COMMITTEE
The Automated Proposal Platform (APP)
Design Committee assists MOVE with
defining the design specification for this
new platform which will allow media
agencies to request proposals from OMA
member companies and combine these
proposals into a campaign. Agencies will
then be able to confirm bookings and
receive billing files within the software,
as well as having access to MOVE
audience reports. The AP