OMA Annual Report 2017 180504_OMA Annual Report_Single Pages | Page 45

“The Commercial Economic Advisory Service of Australia (CEASA) report for 2017 shows
OOH once again outperforming the total media spend growth, with a 6% growth in revenue
vs total media growth of 2.8%. This result means OOH maintains its place in the top three
revenue growth channels for 2017.”
CHARMAINE MOLDRICH | CEO, OMA AND MOVE
TOP 10 SECTORS
OOH
ALL MEDIA
TOP 10 SECTORS 2017 $M 2016 $M YOY% 2017 $M %SHARE
1 RETAIL 1,895.3 1,922.5 –1.4% 89.3 4.7%
2 2 ENTERTAINMENT & LEISURE 596.4 624.8 –4.5% 67.9 11.4%
3 3 MOTOR VEHICLES 932.1 1,001.4 –6.9% 65.2 7.0%
4 4 FINANCE 517.8 474 .4 9.1% 55.5 10.7%
5 5 COMMUNICATIONS 431.8 375.0 15.1% 44.3 10.3%
6 6 FOOD 326.8 315.6 3.6% 42.6 13.0%
7 7 TRAVEL/ACCOMMODATION 784.3 663.9 18.1% 40.0 5.1%
8 8 MEDIA 247.3 259.5 –4.7% 29.6 11.9%
9 9 BEVERAGES-ALCOHOLIC 83.0 74.3 11.7% 28.3 34.1%
10 11 BEVERAGES-NON ALCOHOLIC 114.6 118.4 –3.2% 27.0 23.6%
2017 2016
1
TOP 10 ADVERTISERS
2017 2016
1 8
2
TOP 10 ADVERTISERS
OOH
ALL MEDIA
2017 $M 2016 $M YOY% 2017 $M %SHARE
COMMONWEALTH BANK 44.7 31.2 43.4% 9.7 21.7%
11 MONDELEZ INTERNATIONAL 39.5 30.9 28.0% 9.4 23.7%
3 4 MCDONALD’S FAMILY RESTAURANTS 80.5 71.9 11.9% 8.5 10.6%
4 1 SINGTEL 30.8 43.0 –30.0% 8.4 27.4%
5 54 VODAFONE COMMUNICATIONS 42.6 28.6 48.9% 7.4 17.3%
6 5 ROADSHOW FILM DISTRIBUTORS 31.8 34.6 –8.3% 7.1 22.5%
7 13 UNILEVER AUSTRALIA 53.5 37.4 43.1% 6.7 12.6%
8 9 TPG INTERNET PTY LTD 17.5 24.2 –27.7% 6.6 37.6%
9 7 APPLE COMPUTERS 30.1 27.2 10.4% 6.4 21.4%
10 10 WOOLWORTHS SUPERMARKETS 71.1 78.3 –9.2% 6.3 8.8%
Source: Nielsen Ad Intel 2017; Nielsen reserves the right to adjust ranking retrospectively.
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