06 People and performance
PERCENT SHARE BY MEDIA
OUT OF HOME (OOH) 5.9%
CINEMA 0.9%
PRINT* 13.2%
$14.1
billion
ONLINE 45.5%
TV** 23.1%
PAY TV 3.2%
RADIO 8.1%
2013 2014 2015 2016 2017
OOH 4.8 5.1 5.3 5.7 5.9
CINEMA 0.9 0.8 0.9 0.9 0.9
PRINT* 22.0 18.8 16.3 13.0 13.2
TV** 30.6 29.3 26.7 24.2 23.1
PAY TV 4.4 4.1 4.0 3.5 3.2
RADIO 9.0 9.0 8.7 8.3 8.1
ONLINE 28.4 32.9 38.3 44.4 45.5
Source: CEASA (prior to 2017 this report excluded Classifieds and Directories for Print and Online).
*Print changed reporting in 2017 to include Digital and Classifieds advertising revenue. Prior to 2017, Classifieds revenue
was reported separately. In 2016, Classifieds made up 1.6% of the total print revenue figure.
**TV includes Metro and Regional 2011 to 2015 and in addition AVOD (Advertising Revenue from
Video on Demand) for the first time in 2016. AVOD was 0.3% of total spend in 2016.
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