OMA Annual Report 2017 180504_OMA Annual Report_Single Pages | Page 43

PERFORMANCE BY QUARTER OOH REVENUE RESULTS BY QUARTER ($M) 2015 – 2017 Q1 Q2 Q3 Q4 2017 2016 2015 0 50 100 150 200 250 First quarter net revenue increased by 5.8% to $186.9 million, up from $176.7 million* in 2016. Second quarter net revenue increased by 7.0% to $197.5 million, up from $184.6 million* in 2016. Third quarter net revenue increased by 7.2% to $199.9 million, up from $186.4 million* in 2016. Fourth quarter net revenue increased by 4.5% to $252.8 million, up from $241.8 million* in 2016. PERFORMANCE BY FORMATS AND LOCATIONS OOH REVENUE RESULTS BY FORMATS AND LOCATIONS ($M) 2015 – 2017 Roadside billboards Roadside other Transport Roadside billboards (over and under 25 square metres) $332.6 million. Roadside other (bus/tram externals, small format, street furniture) $237.3 million. Transport (including airports) $135.0 million. Retail/lifestyle/other ^ This category reports shopping centre panels, as well as all place-based digital inventory including office media – covering inventory in lifts and office buildings, cafe panels, as well as digital screens in doctors’ surgeries and medical centres. Note: Rounding has been used for numbers in this report. ^ Retail/lifestyle/other $132.2 million. 41