06 People and performance
Growth continues
IN 2017, OUT OF HOME (OOH) NET REVENUE ROSE 6% TO AN ALL-TIME HIGH OF $837 MILLION.
The OMA generates performance
reporting for the OOH industry through
the compilation of revenue results and
share of advertising spend for its
members, which comprises
approximately 80% of the revenue
generated by the channel.
OOH experienced its eighth year of
consecutive growth in 2017, posting
a 6% increase on net revenue year-on-
year, taking the industry’s revenue to
an all-time high of $837 million, up
from $789.5 million in 2016.
The demand for immediacy and
flexibility continued to drive Digital
Out of Home (DOOH) net media
revenue upwards in 2017, representing
47.3% of total OOH revenue, up from
40.2% for the same period in 2016, and
28.4% in 2015.
REVENUE RESULTS
TOTAL OOH REVENUE ($M) 2012 – 2017
TOTAL OOH ORIGINAL
TOTAL OOH REVISED *
($M)
837
800
682
789
678
700
579
600
508
500
503
2012
548
544
2013
602
2014
2015
2016
DOOH AS A PERCENTAGE OF TOTAL OOH REVENUE 2012 – 2017
50
40.2
2017
47.3
40
28.4
30
20
10
7.5
11.3
17.2
0
2012
2013
2014
2015
*Numbers were revised to reflect changes in OMA membership, allowing direct comparison in revenue year-on-year.
40
2016
2017