05 Our contribution
BETTER REGULATION
The aim of the OMA is to build a sustainable industry for its members while advocating for regulation that is fair and equitable .
While Australia ’ s robust system of self-regulation guides the content that can be displayed on Out of Home ( OOH ) signs , the design , location , and operation of the signs is dictated by State and Local government regulations .
The OMA is an important partner in the development and application of these regulations and has developed close working relationships with State Road and Planning Authorities , ensuring that regulations for roadside signage are safe , flexible , and evidence-based .
The OMA works closely with State and Local governments to ensure that guidelines are not overly restrictive , allowing flexibility for digital signage to offer more utility and urban renewal to local government precincts into the future .
In 2017 , the OMA gave evidence at two Government Inquiries : the ACT Government Inquiry into Billboard Advertising and the NSW Government Inquiry into Alcoholic Beverages Advertising Prohibition Bill .
In addition , the OMA made a total of 14 submissions to State , Territory and Local governments on topics related to content regulation , signage restrictions , vegetation management , and city planning .
ACT ——
Advertising Inquiry into Billboards
NSW ——
Inquiry into Alcoholic Beverages Advertising Prohibition Bill 2015
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Draft Amendment to North Sydney DCP
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NSW Planning Legislation Updates 2017
—— Towards our Greater Sydney 2056
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NSW Transport Corridor Advertising Signage Guidelines and SEPP 64
VIC ——
Review of the Native Vegetation Clearing Regulation
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Reforming the Victoria Planning Provisions – A Discussion Paper
QLD ——
Roadside Advertising Guide Review
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Redland City Council Subordinate Local Law No . 1.4 ( Installation of Advertising Devices )
—— Draft Planning Regulation
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State Planning Policy and State Development Assessment Provisions
—— Gladstone Planning Scheme
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Therapeutic Goods Administration Consultation : the regulatory framework for advertising therapeutic goods
CONFERENCES AND EVENTS
In May , the OMA presented to the Planning Institute of Australia ( PIA )’ s National Congress , proposing that OOH advertising has a role to play in successful cities by providing connectivity , a sense of culture and identity , and to be technology-enabled . In September , the OMA presented on a similar topic , in partnership with the Smart Cities Council of Australia , to the PIA branches in New South Wales ( NSW ) and South Australia .
In June , the OMA held an industry conference titled Wine State or Nanny State ?, with a range of industry and government stakeholders , to explore the concerns regarding the South Australian Government ’ s proposed policy on alcohol advertising .
OMA CODE OF ETHICS
OOH is a powerful media channel , a prominent fixture for all to see – where we live , work , shop and socialise ; OOH is un-skippable , can ’ t be blocked , muted or fast-forwarded . This is why it is important for the industry to have its own Code of Ethics to ensure that members operate their businesses responsibly .
The OMA ’ s Code of Ethics , to which all members must adhere , is a set of principles that defines the industry ’ s standards for doing business with advertisers and regulators , and its responsibilities towards the community and the environment . The Code of Ethics supplements the obligations that members are already required to comply with under existing Federal and State laws .
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