05 Our contribution
Great Barrier Reef Foundation – ‘reef scientists’
Working with goa, the Great Barrier Reef Foundation embarked on a mission to harness the
power of citizens to look after our Reef. The campaign actively recruited ‘reef scientists’ to
discover what makes our Great Barrier Reef, great, and what they can do to help keep it that
way. This integrated campaign, encompassing many events along the coast of Queensland,
reached 12 million Australians.
OMA Annual Report 2017
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