OMA Annual Report 2017 180504_OMA Annual Report_Single Pages | Page 27

“This campaign reminds us all there are campaigns you do, because you can, rather than because you should. The Arts & Minds campaign is an absolute should. It was executed to a very high standard, used technology in ways that added both meaning and excitement to the idea, and was carefully considered from start to finish.” ALISON TILLING | HEAD OF PLANNING, BMF (CREATIVE COLLECTION JUDGE QUARTER TWO AND GRAND PRIX) 25