The original tweet
TO INTERROGATE AND CELEBRATE THE BEST IN OUT OF HOME (OOH) CREATIVE,
THE OMA LAUNCHED THE CREATIVE COLLECTION COMPETITION IN 2013.
Entries are reviewed each quarter,
with winners selected in the following
categories: best creative execution; best
traditional use of the OOH medium; best
use of a special build; and best use of
technology and innovation. — — Elly Hanlon, General Manager,
Hanlon Industries
The judging panel is made up of creative
directors from advertising agencies,
chief marketing officers representing
advertisers, media agency strategists
and buyers, as well as OMA members. — — Joanna Mitchell, Marketing Manager,
Tonic Health Media
We thank our judges who took time
out of their schedules to review each
quarter’s submissions:
— — Nick Errey, Group Corporate
Marketing and Communications
Manager, oOh!media
— — Ruby Grennan, Marketing and
Communications Manager, Adshel
— — Paula Keamy, Associate Creative
Director, M&C Saatchi
— — Peta McDowell, Senior Art Director,
M&C Saatchi
— — Damian Potter, Commercial Director,
APN Outdoor
— — Remi Roques, Managing Director,
Ayuda
— — Romy Sedman, Digital Strategy
and Brand Marketing Manager,
JCDecaux
— — Alison Tilling, Head of Planning, BMF
— — Donna Wishart, Media and
Communications Manager,
Surf Life Saving Australia
In 2017, we received 110 entries, of which
24 campaigns were chosen for an award
(p. 24).
Winning campaigns came from a range
of categories including clothing, charities,
entertainment, events, online services,
retail, and technology to name a few.
Judging sessions are invigorating, with
pieces of creative hotly debated.
— — Hannah Swarbrick, Marketing
Executive, goa
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