Where people live, work
and socialise
THE 2017 ANNUAL DATA UPDATE REFLECTED AN AUDIENCE GROWTH OF 2.2%, WHICH
IS A TOTAL POTENTIAL AUDIENCE OF 12.6 MILLION PEOPLE ACROSS THE FIVE MAJOR
MARKETS WHO MAKE 52 MILLION TRIPS EACH DAY. THERE WERE 81,980 OUT OF HOME
ADVERTISING FACES MEASURED BY MOVE, AN INCREASE FROM 80,300 IN 2016.
ADVERTISING FACES NATIONWIDE
Brisbane
17,450
+2.2%
AUDIENCE GROWTH
Perth
8,000
Sydney
30,190
Adelaide
5,620
Melbourne
20,720
FORMATS AND LOCATIONS
Airport
Bus/Light rail/Tram/Train
2,170
34,750
Retail internal
7,090
Roadside
29,370
Station
8,590
Note: Rounding has been used for numbers in this report.
17