OMA Annual Report 2017 180504_OMA Annual Report_Single Pages | Page 15

BRENDON COOK KIRSTY DOLLISSON OOH!MEDIA TORCHMEDIA “Digital Out of Home is really a new medium, with all the opportunities to evolve just as digital PC and mobile did. We will only be limited by our own abilities to invent, invest, and explore the frontier of possibilities.” “As cities become smarter and audiences adapt to urban sprawl, the potential for Out of Home to provide integrated, engaging campaigns at multiple touch points will be unmatched by other media.” ANDREW HINES BARCLAY NETTLEFOLD APN OUTDOOR “It is a transformative time for Out of Home. The convergence of data and technology will only drive further growth, through product innovation, deeper audience understanding, enhanced targeting capabilities, and trading efficiencies.” QMS MEDIA “The future of our industry lies in harnessing digital Out of Home, as it provides immediacy, creativity, flexibility, and the opportunity to be contextually relevant. The seismic change that digital is creating, and how we respond to it, will be the key to our success.” CHRIS TYQUIN GOA “What we are now witnessing, in regards to the move into digital, is simply the first stage of what will be a multi-generational evolution in the way both our audiences, and advertisers, will eventually use, and engage with, Out of Home.” MIKE TYQUIN ADSHEL “Because of its rapidly evolving nature, Out of Home is one of the most dynamic and interesting ad channels. Advertisers continue to seek greater digital coverage at scale, supported by location-based audience insights. Data will combine with digital to drive growth.” ROB ATKINSON ADSHEL – RESIGNED MAY 2017 RICHARD HERRING APN OUTDOOR – RESIGNED MAY 2017 Left to Right: Mike Tyquin Andrew Hines Barclay Nettlefold Brad Bishopp 13