OMA Annual Report 2017 180504_OMA Annual Report_Single Pages | Page 14

03 Our vision An organisation worth following THE OMA AND MOVE OPERATE UNDER THE GUIDANCE OF THE BOARD OF DIRECTORS, WHO SET THE AGENDA AND PROVIDE DIRECTION THROUGHOUT THE YEAR. PRIORITIES ARE DETERMINED BASED ON THEIR ASSESSMENT OF THE MARKET IN THE BEST INTEREST OF THE INDUSTRY AS A WHOLE. We asked our OMA and MOVE Boards of Directors to tell us about the future of Out of Home. STEVE O’CONNOR JCDECAUX “Led by digital and the increasing availability of powerful data sets, Out of Home is moving forward into an exciting period of progress and expansion. Out of Home companies continue to play an important role in the development of smart cities, enhanced relationships with citizens, and integration of live data in urban environments.” Left to Right: Steve O’Connor Brendon Cook Kirsty Dollisson Chris Tyquin 12 BRAD BISHOPP BISHOPP OUTDOOR ADVERTISING “Out of Home leads the sector when it comes to cut- through and return on investment because we are innovative and nimble. I’m excited that over the coming years our industry will yield fruit that will result in untold opportunity for our clients.”