OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 9

MOVE had 54 agencies
that logged on to its
web-based system
in 2016.
Since its launch in
2010, MOVE has
continuously updated
its data on an
annual basis.
TR A I N I N G
MOVE provided software and
methodology training throughout
the year for agencies and members.
There were 362 people who
attended the training sessions
(217 agency, 66 OMA members, and
79 attended methodology training).
PARTICIPAN TS
Across these agencies, a total of
A revamped training program
DATA U P DATE S
was introduced in 2016.
763 users logged in 10,272 times,
up 33.9% on the 588 agency users Regular updates ensure the integrity
who logged in 7,670 times in 2015. and accuracy of the audience
In 2016, the following OMA member measurement data published.
companies had their advertising In September, MOVE announced the
faces measured by MOVE: findings from its 2016 data update
362
ATTEN DEES
(p.42), revealing the national audience
• Adshel for OOH had grown by 2.8% year-on-
• APN Outdoor year. On average that is 200,000 more
• Bishopp Outdoor Advertising
• goa
people each day exposed to OOH.
217
AGEN CIES
66
OMA MEMB ERS
GOV ER N A N C E
• iOM
• JCDecaux MOVE is governed by a Board of
• Metrospace Outdoor Advertising Directors voted in by the MOVE
• oOh!media shareholders and includes the MOVE
• Outdoor Systems CEO who represents the interests
• QMS Media of the minority shareholders. There
79
ATTEN DED
METHO DOLOGY
TR A ININ G
were four official meetings of the
• TorchMedia
MOVE Board of Directors in 2016.
PA RT I C I PA NTS I N M OVE’S WE B- BAS ED SYSTEM
UP
54
AG E N CI E S
763
US E R S
10,272
LOGIN S
33.9%
FR OM 2015
7