OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 6

A little about us | SECTION 02

OMA

Representing 90 % of the Out of Home ( OOH ) advertising industry in Australia .

The Outdoor Media Association ( OMA ) is the peak national industry body representing most of Australia ’ s OOH media display companies and production facilities , as well as some media display asset owners .
OOH advertising plays an important role in our economy and our cities . OOH advertising is always on , delivering messages 24 hours a day , seven days a week . It is ubiquitous , innovative , entertaining and effective ; it is one of the ways people interact with their cities and communities .
As our populations become more urbanised , technology is enhancing OOH , making it the primary media channel that connects people with places . With over 50 % of OOH revenue returned to governments and landlords around Australia , collaboration is key to enabling OOH to deliver smartcity solutions that benefit us all .
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The OMA ’ s mission is to build a more sustainable industry for members by promoting the OOH industry and developing constructive relationships with primary stakeholders within industry and government . Its core functions include audience measurement and data management , marketing and communications , government relations and ongoing member services , including advisory and training services .
OMA media display members advertise third party * products on both digital and traditional signs across a variety of OOH formats and locations : airports , bicycle stations , billboards , buses , bus stations , cafes , doctors ’ surgeries , free-standing advertisement panels , medical centres , office buildings and lifts , pedestrian bridges , railway stations , shopping centres , street furniture ( bus / tram shelters , public toilets , telephone booths and kiosks ), trains , trams and universities .
GOVERNANCE
The OMA is governed by a Board of Directors ( p . 12 ) elected by the membership . The OMA Board of Directors met five times in 2016 .
OMA Member Companies ( p . 58 ) adhere to an industry Code of Ethics ** to ensure businesses operate responsibly and abide by the industry ’ s regulatory framework .
The OMA operates nationally and , prior to July 2005 , traded as the Outdoor Advertising Association of Australia . It was first incorporated on 1 August 1939 .