OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 58

Backbone of the industry
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SECTION
09
OMA membership
In 2016 the OMA had a total of 34 member companies representing
approximately 90% of the Out of Home (OOH) industry in Australia.
The OMA serves its members by promoting the industry and
developing constructive relations with primary stakeholders.
Becoming an OMA
member is more than
just about membership.
It is about joining a community
• The development of custom
research to advance the industry
• The development of industry
standards and guidelines.
ACCESS TO:
of friends and colleagues, sharing The Media Federation of Australia and
experiences and supporting one another Australian Association of National
individually and collectively as an Advertisers accredited audience
industry. With a relatively small share of measurement system, MOVE, electronic
the media pie, it is in our best interest newsletters, media releases and
to work together to build the industry’s media summaries, assistance and
profile through research and insights, regular updates on industry legislative,
improve and transform what we offer regulatory and legal issues, including:
with new technology and innovation,
and to nurture our future growth by • Industry revenue reports
ensuring a sustainable approach to all • Industry-specific, customised
WHS materials
aspects of business. An application
for membership requires the approval
of the OMA’s Board of Directors. • Individual council development
control plans.
BEN EFITS TO M EM BER S PR OMOTI ON TO:
Members form a vital network that • Advertisers
is actively promoted, supported and • Creative agencies
consulted by the OMA. Members also
benefit from the lobbying and advocacy
that the OMA conducts on their behalf
on regulatory and planning issues.
• Government
• Industry stakeholders
• Media
• Media agencies
PA R T I C I PATIO N IN:
• Discussions and meetings on
legislative and regulatory issues
• OMA sponsored industry
seminars, events and awards
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