OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 51

“Outdoor amplifies, drives incremental reach
and brand consideration. We subscribe
to Outdoor’s ability to provide a sense
of scale and presence in market. We see
through our research that Outdoor has a
very strong role to play when it comes to
multiplying our reach and frequency.”
Toby Dewar
HE A D O F M E D I A, WE STPAC
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