OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 47

P ERFORMAN C E BY QUA R T ER 2016 P E R F O R M A N C E AC R OSS F O R M ATS 2 01 6 * *
• First quarter net revenue increased by 19.1%*
to $176.7 million, up from $148.4 million in 2015 • Roadside billboards (over and under
25 square metres) $296.4 million
• Second quarter net revenue increased by 18.2%*
to $184.6 million, up from $156.2 million in 2015 • Roadside other (bus/tram externals, small
format, street furniture) $230.4 million
• Third quarter net revenue increased by 14.8%*
to $186.4 million, up from $162.4 million in 2015 • Transport (including airports) $136.3 million
• ^Retail/lifestyle/other $126.4 million.
• Fourth quarter net revenue increased by 12.4%*
to $241.8 million, up from $215.1 million in 2015.
O O H R E V E NUE R E S ULTS BY Q UARTER ($M ) 2014 – 2016
Q1
Q2
Q3
Q4
2016
2015
2014
0
50
100
1 50
O O H R E V E N UE R E S ULTS BY C ATE GO RY ($M ) 2014 – 2016
200
2 01 6
250
2 01 5
2 01 4
300
2 50
200
1 50
100
50
0
Roadside billboards
Roadside other
Transport
Retail/lifestyle/other
*2015 figures have been adjusted to reflect changes in OMA membership,
allowing direct comparisons in revenue year-on-year.
^This category reports shopping centre panels, as well as all place-based digital
inventory including office media – covering inventory in lifts and office buildings, cafe
panels, as well as digital screens in doctors’ surgeries and medical centres.
**Figures may not add to total due to rounding.
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