OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 42

Our ongoing transformation
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SECTION
07
Future Cities conference
UNICEF predicts that
by 2050 a whopping
94% of Australia’s
population will live
in cities. So what does
this mean for Out of
Home (OOH)?
together representatives from offices, key local councils, transport
business, government, the arts, and authorities, the Planning Institute of
the community to openly discuss Australia, planning authorities, as well as
the future of Australian cities, and to media and creative agencies, advertisers,
encourage partnership and collaboration planners, consultants, design companies,
in order to create better public universities and OMA members.
places that we can all benefit from.
The aim of the talks was to show the
that role will grow as digital technology There was healthy engagement and
advances. Future Cities provided an conversation on social media with
opportunity for the OOH industry to 300 posts made using the event
As our populations grow and become demonstrate itself as forward thinking, hashtag – #OMAFutureCities – resulting
more urbanised, OOH is becoming more and to highlight the utility OOH can, in reach to an audience of 162,886 and
established in the city landscape. and does, offer to cities through overall growth to OMA social channels.
The OOH industry will play an important WiFi networks, emergency messaging, role in shaping and activating urban intelligent use of data, and more.
The Sydney event was filmed and
spaces by investi