OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 40

Our ongoing transformation
|
SECTION
07
CA MPA IGN : R OA D TO R I O 2016
ADVERT ISER : AU ST R A L I A N OLYM P I C CO MM I TTE E
The Road to Rio 2016 campaign kept the country abreast
of the latest Olympic news in real time. Over 1,200 creative
executions, ranging from medal announcements to social
feeds, news updates and live scoreboards were projected
onto digital screens, bringing the pride of the Olympics
to the streets and in front of everyday Australians.
38