OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 4

What weʼve been up to
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SECTION
01
2016 highlights
IT'S A L L A BOU T G R OW T H
Once again, Out of Home (OOH)
was the ONLY TRADITIONAL MEDIA
CHANNEL TO GROW IN 2016, according
to Commercial Economic Advisory
Service of Australia (CEASA) – the
advertising industry benchmark. In
G I V I N G B RANDS A
New data showed
more eyes on OOH
MOVE announced the findings
from its 2016 data update:
2016, CEASA reported OOH’s share of
advertising spend was 5.74% out of the
$13.47 billion total spent on advertising.
P. 4 6
PU BL I C SPAC ES A N D
SEL F -R EG U L AT I ON
The OMA presented advertising
self-regulation training seminars
to members in Brisbane,
Melbourne, Perth and Sydney.
P. 24
P R I M A L A DVANTAGE
OMA launched findings from a new
state-of-the-art biometric research
study into understanding consumers’
behaviour inside and out of the
home. It found that people are:
2.8%
GR OWTH IN N ATION A L
AU DIEN CE FOR OOH,
YEA R -ON -YEA R
2X
200,000 MOR E A LERT A N D L IKELY TO ACT
ON MESSAGES THA N COMPA RED
TO IN SID E THE HOME,
MOR E PEOPLE, ON
AVER AGE, IN OOH
EN VIR ON MEN TS
EACH DAY AND
P. 4 2
2.5X
MOR E A LERT COMPA RED TO
SCR EEN TIME AT HOME
P. 4 3
Q1
2
↑ 19.1% N ET REV EN U E
YEA R- ON -Y EA R
$176.7 m U P F ROM
$148 .4 MIL L ION
IN 2015