OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 33

C AS E STU DY
University of
Melbourne
Creative Collection Competition
2016 Grand Prix Winner
The University of Melbourne’s Made Possible by Melbourne
campaign was named the 2016 Creative Collection
Competition Grand Prix winner, with an honourable
mention going to Bonds The Boys.
C A M PA I G N : MA D E P OSS I B L E BY M E L B O URNE
A DV E R TI S E R : U N I V E R S I TY O F ME L B O URNE
The Made Possible by Melbourne
campaign was the University of
Melbourne’s 2016 brand campaign,
designed to showcase to the public
the world-changing research taking
place at the University of Melbourne,
and the real world impact it creates.
To achieve this, the city of Melbourne
was used as a platform for showcasing
a free exhibition of 14 specially
designed and manufactured OOH
installations across the CBD, which
used models and interactive elements
to enhance public engagement
with each research story.
Virtual maps, free cycling tours,
a pop-up cafe and a digital audio
tour, telling a short story about each
research program and the academics
behind it, accompanied the exhibit.
The installations also invited the
public to explore more about the
research via the University’s digital
story-telling platform, Pursuit.
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