OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 21

CASE STUDY
“The more people that
see the faces of those
missing, the more chance
we have of finding them
and re-uniting them
with their families and
friends. Police would be
unable to receive this
critical information or
solve such cases without
the support and targeted
Outdoor advertising
provided by the OMA.”
Marina Simoncini
N AT I O N A L CO O R D I NATO R M I SS I NG P ERS O N S AN D
E X P LO I T E D CH I LD RE N, AUSTRALI AN FED E R A L POLICE
A H E A R TE N I N G R E SULT
David John O’Reilly
was last seen leaving
his home on Thursday
5 March 2015.
Informing a family member he would
return, he didn’t. Concerned family
members considered this behaviour
out of character and reported him
missing to the NSW Police.
David was featured as part of the
2016 NMPW OOH campaign and
the details of his disappearance
were widely promoted and
shared with the community and
media outlets across NSW.
Crime Stoppers received multiple
calls from the community who
reported seeing a man matching
David’s description and on Friday,
12 August 2016, David O’Reilly
was located safe and well.
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