OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 17

R EGULATO RY A F FA I R S KEY
ACHIEVEMEN T
Bold
In 2016, the Government Relations
team focused on researching and
planning the OMA’s inaugural
Future Cities conference (p.40) in
Brisbane, Melbourne and Sydney.
The conferences were a success,
helping the industry to develop a
richer understanding of the ecosystem
Tess Phillips
of our cities, while advocating
for the positive role signage will
GEN ER A L MA N AGER ,
GOVER N MEN T R ELATION S
play in cities of the future.
Inspirational
Cathy Towers
P L A N NIN G A N D POLICY OFFICER
Dynamic
Ever-present
Ti-Ahna Firth
COMMU N ICATION S MA N AGER
Julie Mclean
MA R K E T I N G AND O FFI C E ASS I STANT
MA R K E TI N G K E Y ACH I EVEM ENT
2016 reinforced Marketing’s role as the
Spirited
key driver in broadcasting OMA and
MOVE research and data activities.
Future Cities, audience updates, and
the Primal Advantage (p.43) research
were all fundamental initiatives that
continued to prove that OOH can
connect advertisers with their audiences
anywhere, anytime when they are out
Kathy Hamill
and about in an active state of mind.
GENE RAL M ANAGE R, OM A
A IL I N G H UA N G
MARKE T I NG AND OF F I C E ASS I STANT ( RE S I GNE D S E PT E M B E R 2 01 6)
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