OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 59

There are three
categories of OMA
membership:
MEDIA DISP L AY M EM BER S –
OUTDOOR MED I A COM PA N I ES
These companies (p.58) advertise third-
party* products across all categories
in the OOH sector including: airports,
bicycle stations, billboards, buses,
bus stations, cafes, doctors’ surgeries,
free-standing advertisement panels,
medical centres, office buildings
and lifts, pedestrian bridges, railway
stations, shopping centres, street
furniture (bus/tram shelters, public
toilets, telephone booths and kiosks),
trains, trams and universities.
N ON- MEDI A D ISP L AY
MEMBERS – P ROD U C T I ON A N D
INSTALLATION COM PA N I ES
These companies (p.60) include printers
(including the supply of printing
materials), installers, maintenance
fabrication companies and other
producers of billboard skins and vinyls
“As a relatively new business
in the Digital Out of
Home market, the OMA
provides Tonic Health both
hard and soft support and
value. In a micro sense,
the OMA engenders a
legitimacy and trust for
our customers in our
offering. In a macro sense,
the OMA is an advocate,
a warrior for the OOH
industry, driving change,
insights and data, engaging
people and industry far
beyond the fold of OOH.”
used for OOH advertisements.
Jack Mortlock
ASSET OW N ER M EM BER S –
COMMER CIA L DIR ECTOR , TON IC HEA LT H MEDIA .
P ROP ERTY OW N ER S
These companies (p.61) own the space
upon which the OOH advertising stands.
*Advertising in which the advertisement is not associated with the premises eg. a land or property
owner allows an outdoor media company to display an advertisement for a third-party product.
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