OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 54

Backbone of the industry
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SECTION
09
MOVE committees
In 2016, three committees supported
and contributed to the ongoing
management and development of
MOVE, as well as the development
and communication of Out of Home
(OOH) research.
INDUST RY U SER G R OU P
The Industry User Group (IUG)
comprises of senior planners and
OOH buyers from major advertising
agencies, together with a MOVE
Board representative, the OMA and
The Technical Committee (TECHCOM)
comprises technical representatives
from each of the major operator owners
of MOVE, a representative of MOVE’s
modelling contractor, Veitch Lister
Consulting (VLC) and is supported
by MOVE staff. TECHCOM oversees
all of MOVE’s technical development
and modelling matters. This includes
AU TO M ATE D TRA N SACT I O N
P L ATF O R M WORK I NG CO M M I T T EE
The Automated Transaction Platform
(ATP) Working Committee was added
in 2015 to assist the Board with defining
the technical specification for the
industry’s new ATP, currently in design
stage. There were three meetings of
the ATP Working Committee in 2016.
data updates and software updates, • Alex Black, Adshel
as well as modelling and technical • Cassandra Collins, APN Outdoor
developments that are used to derive
OOH measurement results. There were
• Noel Cook, oOh!media
ten meetings of TECHCOM in 2016. • Luke Franklin, Bishopp
Outdoor Advertising
• Nicola Akom, APN Outdoor • Jane Garry, Adshel
from the point of view of advertising • Yasmin Berry, oOh!media • Kylie Green, MOVE
planners, and ensures users’ interests • Leah Buckley, Adshel • Grant Guesdon, MOVE
are at the forefront of MOVE and • Charlotte Chaouka, JCDecaux • Andrew Hines, APN Outdoor
its development. There were two • Doug Chau, MOVE • Gary Howells, Adshel
• Edwina Colquhoun, oOh!media • Meg McGinty, goa
• Jamie Cook, VLC • Charmaine Moldrich, OMA
and MOVE (Chair)
MOVE CEO and MOVE staff. The
IUG provides strategic advice and
counsel about issues involving MOVE,
meetings of the IUG in 2016.
• Tione Blackley, Group M
• Craig Cooper, Starcom
MediaVest Group
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TE C H N I C A L CO MM I TTE E
• Tara Coverdale, oOh!media
• Kylie Green, MOVE
• Oliver Newton, JCDecaux
• Daniel Owen, iOM
• Victor Corones, Magnaglobal • Grant Guesdon, MOVE (Chair) • Jo Dick, OMD • Kathy Hamill, OMA • Jackie Edwards, Magnaglobal • Abigail Holmes, JCDecaux • Kylie Green, MOVE • Sarah Hughes, Adshel • Grant Guesdon, MOVE • Meg McGinty, goa • Charmaine Moldrich, OMA
and MOVE • Robyn Merritt, Adshel • Steve O’Connor, OMA
and MOVE (Chair) • Cristina Smart, JCDecaux • Cassandra Thomas-Smith,
Posterscope • Christian Zavecz, QMS Media • Daniel Wunsch, Executive
Channel Network
KE Y AC H I E V E M E N TS K E Y AC H I E V E MEN TS
• 2016 audience data update Developed a detailed specification
• Methodology enhancement
– light rail included in 2016 of functionality inclusions in
• Data Integration with
emma and geoemma. Request for Proposal in 2016.
• Leigh Morris, goa
• Janine Wood, APN Outdoor
• Charles Parry-Okeden,
Executive Channel Network
• John Purcell, oOh!media
• Tom Sandow, JCDecaux
• Cristina Smart, JCDecaux
• Chris Tyquin, goa
• Mike Tyquin, Adshel
• Andrew Walls, oOh!media
the ATP, which was used in the