OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 49

MEDIA AGE N CY AT T I T U D ES
A BOUT THE IN D U ST RY
The Media i industry survey collates
attitudes and opinions on issues that are
affecting the advertising industry and
tracks the sentiments and performance
of agencies, media channels and
media owners’ sales representation.
The latest survey, conducted in
October 2016 – with more than
3,950 respondents – reported
that the OOH industry was rated
P E O P LE
In a show of tremendous support
for the OOH sector as an appealing
The survey also gauged the feelings area for employment, as well as
and perceptions of people working on professional experience and growth,
the media-owner side of the industry in Outdoor/Cinema was the only channel
the following media channel categories: to show improvement in channel
Digital/Online, Magazines, Newspapers, attractiveness in the last year.
Outdoor/Cinema, Radio, and TV.
Across all media channels, OOH teams
For the fourth year in a row, people
rated the highest on all scores:
working in OOH were notably more
optimistic and positive about the
industry, feeling valued and enjoying
their workplace culture. Survey
as follows by agency personnel: results showed that of the 391 OOH
• Revenue growth in 2016: 2nd
after Mobile Digital as either happy or very happy. All
• Changing with the times: 2nd
after Mobile Digital feel the most rewarded for their work
• Engaging consumers: 3rd after
Mobile Digital and Desktop Digital culture (91%) and are least likely to be
391 OO H RESPON DEN TS
77% FEEL REWA RDED
FO R THEIR WORK
80% A R E HA PPY/V ERY
HAPPY
91% ENJ OY T HEIR
OR GA N ISAT ION 'S
CULTU RE
respondents, 80% rated themselves
those happy vibes mean they also
(77%), they enjoy their organisation’s
actively looking for another job (19%).
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