OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 48

Itʼs about growth
|
SECTION
08
Benchmarks
OU T OF HOME 5.7 %
OTHER PR IN T** 1.1%
CIN EMA 0.9 %
ECON OMIC
Commercial Economic Advisory
N EWSPA PER 10.0 %
Service of Australia (CEASA)
reported the Out of Home (OOH)
MAGA Z IN E 1.9 %
share of advertising spend in
2016 at 5.74% of the $13.74 billion
2016
total spend on advertising.
T V * 24.2%
TOTA L ADVERTI S I NG I NC RE AS E D
7.7%
TO
ON LIN E 44. 4%
$ 13.74 B
PAY TV 3.5%
R A DIO 8. 3%
F R O M $ 1 2 .76 B I N 201 5
% SHA R E BY MEDIA R ESU LTS
2 012 2013 2014 2015 2 01 6
OUT OF HOME 4. 6 4.8 5.1 5.3 5.7
CINEMA 0. 8 0. 9 0. 8 0. 9 0.9
N E WS PA P ER 1 8. 9 16.6 1 5 .0 1 2 .7 10.0
M AG A Z I NE 4.4 3.5 3 .0 2.4 1.9
TV* 31 . 8 3 0. 6 2 9. 3 2 6 .7 24 .2
PAY T V 4 .0 4.4 4 .1 4 .0 3 .5
RADIO 9. 3 9.0 9.0 8 .7 8 .3
24. 5 2 8. 4 32.9 3 8. 3 4 4 .4
1 .7 1.8 0. 8 1 .0 1.1
ONLINE
OT H E R P R INT* *
Source: CEASA (excluding classifieds and directories).
*TV includes Metro and Regional 2011 to 2015 and in addition AVOD (Advertising revenue from
Video on Demand) for the first time in 2016. AVOD was 0.3% of total spend in 2016.
46
**Other Print includes business and rural publications.