Out of Home ( OOH ) net revenue up 15.8 % to an all-time high of $ 789.5 million .
Itʼs about growth | SECTION 08
Performance
Out of Home ( OOH ) net revenue up 15.8 % to an all-time high of $ 789.5 million .
REVENUE RESULTS
The OMA generates performance reporting for the OOH industry through the compilation of revenue results and share of advertising spend for its members , which comprise 90 % of the industry .
Once again , the OOH industry revenue reached an incredible high , experiencing its seventh year of consecutive growth in 2016 , posting a 15.8 % increase on net revenue year-on-year , taking the industry ’ s revenue to $ 789.5 million , up from $ 682.1 million in 2015 .
This topped off a third year of doubledigit growth , which saw consistent year-on-year increases , starting strongly with a 19.1 % year-on-year increase for quarter one , followed nicely with 18.2 % year-on-year increase in quarter two , 14.8 % year-on-year increase in quarter three , and finishing with a 12.4 % year-on-year increase in quarter four .
The demand for immediacy and flexibility continued to drive digital OOH net media revenue upwards in 2016 , with this area of the market representing 40.2 % of total OOH revenue , up from 28.4 % for the same period in 2015 , and 17.2 % in 2014 .
REVENUE RESULTS ($ M ) 2007 – 2016
800
ORIGINALLY REPORTED
REVISED
789
700 |
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|
|
|
|
|
|
|
|
|
600
500
|
428 |
454 |
400 |
477 |
494 |
503
508
|
544
548
|
602
579 *
|
682 |
400 |
|
|
|
|
|
|
|
|
|
300 |
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|
|
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2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Originally Reported figures are what is reported at the end of each year .
Revised figures are reported at the end of the following year and account for changes to OMA membership , to enable a like-for-like year-on-year comparison .
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* In addition to membership changes the revised 2014 figures also has minor adjustment due to over-reporting in the original 2014 figures .