OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 37

Best creative execution
Criteria: strong creative appeal and impact, strong
photography and art direction, ability to generate an
emotional response.
Q3 WINNER
CAMPAIGN: U TS: SC I EN C E SU P ER L A B
A DVERTISE R: U N I V ER SI T Y OF T EC HN O LO GY
SY DN EY (UTS)
Best use of a
special build
Criteria: 2/3D extensions,
complementary sound and/or light
experience, materials built in to
create effects, dispenses products.
Q3 WINNER
CA MPA IGN : N ESP R ESSO R ECYC L E
A DVERT ISER: N ESP R ESSO
For a full list of the winners visit www.oma.org.au/media2/creative-collection
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