OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 35

Best traditional use of the
OOH medium
Criteria: visual impact, clarity of message, clear and
obvious branding, contextually relevant.
Q1 WINNER
CA MPA IGN : ST R EETS COOL ER SN AC K
A DVERTISER: U N I L EV ER
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