OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 25

CA MPA IGN : A M ET R E M AT T ER S
A DVERTISER: A M Y G I L ET T F OU N DAT I O N
An awareness campaign by the Amy Gillett Foundation
communicating to drivers that when they are
overtaking cyclists, they need to allow a minimum
passing distance of one metre, so as to reduce the
incidence of serious injury and death of cyclists.
CAMPAIGN: HEY TOSSER ! P U T I T I N T HE BI N
A DVERTISE R: N SW G OV ER N M EN T
Each year, over 25,000 tonnes of rubbish is tossed in
New South Wales (NSW). This campaign urged the
community to think before tossing their rubbish and
encouraged them to report those who they saw littering.
CA MPA IGN : MOBI L E D R U G T EST I N G
A DVERTISER: T R A N SP OR T F OR N SW
A public education campaign aimed at warning
NSW drivers of the likelihood and consequences
of being detected for drug driving by NSW
Police using Mobile Drug Testing, or MDTs.
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