Committed to giving back | SECTION 05

The Out of Home ( OOH ) industry is a long-standing supporter of a wide range of not-for-profit organisations and continues to be perfectly positioned to broadcast government and community awareness messages , including road safety , public health , community service and government campaigns .

It is estimated that the industry donated media space and advertising production valued at approximately $ 26 million , and supported over 200 beneficiaries ( p . 62 ) including Australian charities , healthcare organisations , environmental organisations , public bodies , as well as arts and cultural organisations .

CAMPAIGN : SAVING RETURNED SOLDIERS ’ LIVES ADVERTISER : WALKING WOUNDED

Walking Wounded , a charity that supports returning veterans suffering post-traumatic stress disorder ( PTSD ), was the beneficiary of an OOH campaign via oOh ! media ’ s Million Dollar Pitch initiative . The initiative aimed to illustrate just how the sector has evolved into a powerful media channel in an age of media fragmentation .

Results from the campaign showed almost 86 % of Australians were exposed to the campaign in its first three weeks , with at least half of those who recalled the campaign taking action .

WALKING WOUNDED CAMPAIGN RESULTS

BRAND AWARENESS , UP FROM 15 %

WITH RECALL AT 49 % IN RETAIL ENVIRONMENTS

MONTHLY ONLINE SEARCH VOLUMES

SOCIAL BRAND ENGAGEMENTS

20