OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 20

Committed to giving back
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SECTION
05
Joint industry
sponsorship
OMA members
continued their vital
support of National
Missing Persons
Week (NMPW)
for the eighth
consecutive year.
39.5 million contacts were made during
the week-long campaign, resulting in
55 direct Crime Stoppers reports, and
one long term New South Wales (NSW)
missing person being successfully
located on the Central Coast.
Participating OMA members included
Adshel, APN Outdoor, Bishopp Outdoor
Advertising, Executive Channel Network,
goa, JCDecaux, Metrospace Outdoor
Advertising, oOh!media, QMS Media,
Tayco Outdoor, Tonic Health Media
Partnering with the Australian Federal and TorchMedia. Print production
Police (AFP) in July 2016, the OMA was managed by OMA members
supported a week-long national MMT Print and Omnigraphics.
Out of Home (OOH) campaign.
Using the unique strength of OOH
NMPW aims to raise awareness about as a prominent broadcast medium,
the issues and impacts associated the objectives of this campaign were
with missing persons cases. Each two-fold: urgently assist in finding
year, more than 35,000 people profiled missing persons and, by
are reported missing. While 95% highlighting the crucial work of the AFP
are found within a short period of National Missing Persons Coordination
time, there remain approximately Centre, raise community awareness
1,600 long-term missing persons. of all missing persons cases.
In 2016, OMA members donated over
$984,000 in ad space and production
costs across Australia. A total of
S I N C E 2 0 0 8 TH E O O H
I N D UST RY H AS D O NATE D
18
$2.9M+
IN ADVERTISIN G SPACE
TO B R IN G ATTEN TION
TO T H E
35,000
AU STR A LIA N S W HO GO
MISSIN G EACH YEA R