OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 18

Committed to giving back
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SECTION
05
Contributions to
the economy
While we are an industry of advertisers, we are also conscious of our
responsibility to the community within which our medium resides. A fair
portion of our time is focussed on the core business of advertising, but a great
deal of work goes on behind-the-scenes to ensure we remain committed to the
community at large and that we give back in a significant and worthwhile way.
Out of Home (OOH)
continues to make
an important and
growing contribution
to Australia’s economy
and to our cities that
ultimately benefits
us all.
Research undertaken in 2016 identified
several branches of OOH growth and
established a crucial fact: the community
and Australian governments at all
levels benefit from OOH advertising.
OOH IS GROW I N G G D P A N D J OBS
Each year, OOH contributes close
to $647 million to Australia’s
Gross Domestic Profit (GDP) and
supports approximately 3,100 full-
time equivalent (FTE) jobs. 1
O O H I S H O M E G R OW N
The OOH industry adheres to a
robust system of self-regulation
The majority of OOH media companies, for advertising content. This saves
four of which are ASX listed, are government from having to manage
Australian owned and operated, with or fund a regulatory system.
profits going back into the Australian
economy and communities. OOH is OOH delivers essential services and
hyper-local by nature, and with the savings. OOH built and maintains public
rise of global digital media giants, infrastructure with a replacement
OOH is increasingly important to value of $352 million, including
local advertising and advertisers. bicycles, bins, bus shelters, kiosks,
park benches, pedestrian bridges,
public toilets and telephone booths.
O O H I S G I V I N G B AC K TO
G OV E R N ME N TS
The industry provides a revenue
O O H I S H E L P I N G TO B UI LD
S M A R T C I T