OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 11
$646.8M
A DDED TO AU STR ALIA N G DP BY
THE OOH IN DU STRY IN 2014
$273.5M
DIR ECT CON TR IB U TION
$373.3M
IN DIR ECT CON TR IB U TION
OOH already has a significant part to share with each passing year, as the
play in the ecosystem of our cities, yet channel adjusts and provides for the
we believe we will continue to play growing needs of our clients, community
an increasingly more vital role into and our changing city landscape.
the future. As we lean more towards
technological solutions in OOH, we I congratulate the OMA and MOVE
will become providers of even more teams for their boundless energy
utilities, services and experiences for and unwavering commitment in
people traversing and transacting in representing the OOH industry.
our reconsidered and renewed urban Their creativity, intelligent approach
spaces. Smart OOH advertising will and hard work continues to ensure we
play a part in making our future cities remain an informative, approachable
more sustainable and liveable. and collaborative industry.
The last few years have seen
tremendous growth for the industry
and I am convinced that we have the
ability to grow further in the coming
Steve O’Connor
CHA IR MA N , OMA A N D MOVE
years. In a climate of great change,
OOH stands to gain more market
*2015 figures have been adjusted from previously reported revenue to reflect changes
in OMA membership, allowing direct comparisons in revenue year-on-year.
1
Deloitte Access Economics, 2016, Out of Home Adds Value.
9