OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 11

$646.8M A DDED TO AU STR ALIA N G DP BY THE OOH IN DU STRY IN 2014 $273.5M DIR ECT CON TR IB U TION $373.3M IN DIR ECT CON TR IB U TION OOH already has a significant part to share with each passing year, as the play in the ecosystem of our cities, yet channel adjusts and provides for the we believe we will continue to play growing needs of our clients, community an increasingly more vital role into and our changing city landscape. the future. As we lean more towards technological solutions in OOH, we I congratulate the OMA and MOVE will become providers of even more teams for their boundless energy utilities, services and experiences for and unwavering commitment in people traversing and transacting in representing the OOH industry. our reconsidered and renewed urban Their creativity, intelligent approach spaces. Smart OOH advertising will and hard work continues to ensure we play a part in making our future cities remain an informative, approachable more sustainable and liveable. and collaborative industry. The last few years have seen tremendous growth for the industry and I am convinced that we have the ability to grow further in the coming Steve O’Connor CHA IR MA N , OMA A N D MOVE years. In a climate of great change, OOH stands to gain more market *2015 figures have been adjusted from previously reported revenue to reflect changes in OMA membership, allowing direct comparisons in revenue year-on-year. 1 Deloitte Access Economics, 2016, Out of Home Adds Value. 9