OMA Annual Report 2016 OMA_Annual_Report_ForPrint_5_23 | Page 10

Leading the charge
|
SECTION
03
A message from the
Chairman
As we move into 2017
and my third year as
Chairman, I reflect on
the year that was with
an incredible sense
of pride.
than the population. From 2010 contributing nearly $26 million in
to 2016, OOH audiences grew by support of over 200 beneficiaries
20.3%, compared to the population throughout the year. For the eighth
growth of 13% for the same period. consecutive year, the industry
supported National Missing Persons
In this world of fragmentation, the Week, partnering with the Australian
age-old brand values of high visibility Federal Police in a week-long national
and impact remain testament to why campaign, and donating over $984,000
OOH continues to catch the eyes of in media space and production costs.
busy commuters, therefore continuing
to appeal to advertisers. But we The significant contributions our
2016 was unstoppable for the Out of mustn’t forget our channel’s capacity industry continues to make to the
Home (OOH) industry, our seventh to supp