STORY FALU
FREELANCE PROFESSIONAL MAKEUP ARTIST/BEAUTY ADVISOR
I have more than 15 years of combined professional image consulting, styling experience, and beauty consulting experience executing final looks for fashion clients such as Oscar de la Renta and Reem Acra at Bridal Week, and Vivienne Tam, Calvin Klein and Prabal Gurung at Mercedes-Benz Fashion Week. I provide public relations assistance at major events, such as the Tribeca Film Festival, Stand Up For Heroes, AMFAR, and Disruptive Innovation Awards, to ensure they run smoothly and successfully. As a personal image consultant and mentor for women at Dress for Success, I focus on empowering clients to reach their full potential by having confidence in their appearance and how they present themselves professionally. My experience as a personal stylist, image consultant, beauty advisor and mentor to women has led me to found my own non-profit that seeks to transform and empower women to feel good about themselves. Revelations of True Beauty brings forth the inner beauty in disadvantaged women with personal makeovers.
Story Falu lives on the Upper East Side of Manhattan where fashion is a big influence in her everyday life. She is constantly learning new trends, staying up to date with all makeup products. Story Falu is a freelance makeup artist with over ten years of experience in the industry. She has worked on numerous creative editorial photo shoots. She has done countless editorial looks, runway shows, bridal and everyday makeup looks. Her makeup style makes her stand out from the rest.
Upon continuous learning of her craft, she began studying well-known photographers and refined her makeup abilities to create unique images to bring the vision to life.
She has an extreme passion for the power of makeup in how it can revolutionize one's appearance. She acknowledged after her fatal car accident 12 years ago. She suffered an enormous amount of broken bones in her lower extremity which caused her to be in the hospital for a whole year and three years in a wheelchair. While in the hospital she would give makeovers to women who were diagnosed with an illness. These women started to gain confidence and started to heal. It was at that very moment where she knew that the power of makeup could change lives.
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