O'Fallon Weekly August 1, 2018

General John Hughes honored with plane dedication at Scott AFB Page 6 School districts agree to one-year resolution for kids caught in boundary dilemma By Annabelle Knef Weekly Reporter O'FALLON - An intergovernmental agreement between O’Fallon District 90 and Central 104 District is being put into action, according to District 90 superintendent Carrie Hruby. Hruby said that the “majority” of the Parcs of Arbor Green subdivision is within District 90- but a small porti- on is considered Central 104 District. “A few months ago we discovered four students who live on the border of the two districts were attending Dis- trict 90 although their homes are actually within the legal boundaries of Central 104,” Hruby said. Hruby said that both districts were “empathetic” toward the students and families who had “established roots” within District 90. Hruby said that Illinois law mandates that students attend school where their parents reside, “unless they are See “Agreement” on page 7 In This Edition Calendar................................................. 2 News................................................... 3-7 Law & Order........................................... 8 Community.............................................. 9 Health & Wellness.............................. 10-11 Sports............................................... 12-14 Milestones..............................................15 Vantage Point.........................................16 Lifestyles.................................................17 Fun & Games..........................................18 Marketplace...........................................19 Recipes................................................. 20 Water Leak Detecting Gas Lines l Back Flow Testing l Vol. 4, No. 15 $1.00 Council receives economic development update Hotel room usage up 22 percent in last year By Martha Stoffel Weekly Reporter O'FALLON - O’Fallon’s econo- mic development was the focus of Monday’s Committee of the Whole meeting. Council members were presented the new economic deve- lopment website by St. Louis-based branding and marketing firm Atomic Dust, marketing analytics and updates on key economic development areas within the city. In December, council approved a contract with Atomic Dust of $42,000 which included an audit of the current economic development website, marketing materials and strategies, in- structions on marketing best practices, brand guidelines, and information/sell sheets. The contract was project-ori- ented and will not have an ongoing retainer fee or monthly costs. Atomic Dust has trained city staff to provide the ongoing maintenance to the website internally. The staff will also be responsible for all other imple- mentation of the strategies developed by Atomic Dust. Mike Spakowski (Partner/Crea- tive Director), Rich Heend (Senior Copywriter) and Erika Cruse (Senior Account Executive) from Atomic Dust spoke to the council about the creation of a “brand language,” the “power of the brand” and the need to differentiate Members of the O'Fallon City Council received an economic development update at Monday's Committee of the Whole meeting, including a run down of events planned this winter at the new O'Fallon Station building. (O'Fallon Weekly Photo by Martha Stoffel) O’Fallon from neighboring commu- nities that have similar community statistics. The city’s new economic develop- ment branding of “Build it Here” tran- slates in the website’s (www.ofallo- nillinois.org) theme of O’Fallon’s ability to help you build your business or build your life here. City staff also presented statistics they have received from the retail consulting, market research and deve- lopment firm The Retail Coach. The firm partners cities with potential retail development opportunities. They have specifically provided data using cell phone locations services for the areas of Central Park Drive, St. Elizabeth’s and the O’Fallon Sports Park. The data collected is mapped to track where vi- sitors of those areas return. This allows Water Heaters l Faucets Garbage Disposals Wednesday August 1, 2018 l l Toilets Sump Pumps Video Camera Inspection Tankless Water Heaters l Drain Cleaning High-Velocity Water Jetting $50 OFF ANY SERVICE Save Time and Money 618-624-1700 With a minimum of $200 purchase. Coupon must be presented at time of service. Cannot be used with any other offer. This coupon does not expire. (OFW) 5903 Old Collinsville Road, Fairview Heights, IL 62208 See “O'Fallon Council” on page 7