Advertorial
THE ART OF THE HUSTLE
Hot on the heels of the craft beer revolution, a sharp new cider brand is
bringing its slick Afropolitan street cred to Mzansi just in time for summer.
G
lobally, cider sales are booming. Production in the
United States has tripled since 2011 and countries
including Australia and South Africa are seen as the new
frontier for handcrafted cider.
Key to the growth in cider sales is a surge in demand
from younger, affluent drinkers with an eye for a trend; a
perfect fit for this edgy home-grown brand.
Unlike mass-produced commercial ciders Sxollie
embraces the same principles as craft beer, using quality
ingredients and time-honoured methods to create a
memorable drinking experience. Unlike the handful of
other craft cider producers on the market, Sxollie is also
unique in offering single-varietal ciders.
While the ciders may have their roots in rural orchards,
the brand's heart and soul is in the city. The blend of global
trend and home-grown hustle is perfectly encapsulated in
the striking Sxollie bottles, the elegant 330ml size adding a
touch of urban sophistication. The eye-catching 'X' mosaic
emblazoned across the bottle was inspired by pottery
designs synonymous with southern Africa, yet also offers
a nod to the brand's Afropolitan roots in the urban jungle.
It's unashamedly African, yet with an eye on the
horizon. A cider brand crafted in Mzansi, but ready to take
on the world. A brand ready for a hustle, with the cheek to
take a chance and an eye on the prize. The proof? Take a
look at that free-floating X heading swiftly towards the neck
of each and every Sxollie bottle.
SXOLLIE is available at premium liquor outlets nationwide,
and at selected bars and restaurants in Cape Town,
Johannesburg and Durban.
For more visit www.sxolliecider.com.
ODYSSEY 73
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DIGIMAG